A new magazine is in town! Well it's still considered new for me.
So I was given the change to read one of their issue and I must say, it's really something. Although it's new and of course much more can be done to really make it look and sound like 'Vogue', still for a young rookie in the challenging editorial world, they've been growing quite impressively.
There isn't much or may I say hardly any magazine which is mainly focus on the LBGT community especially in Asia when it's considered a taboo.
Element has certainly broken the rules.
Element was created and published specifically for the Asian LBGT community with a vision to foster a better understanding of the community in this part of the world and around. Barely a year old and they've had 4 issues out with many more to come in the near future is surely something. Awesome huh!
There's trendy fashion spread, community lifestyle, personal matters, music must have, looks of the season, and etc which is specially cultivated for the LBGT community in Asia by the community itself. Surprisingly as it may seem, the magazine is pretty interesting to read. It doesn't bore you with long words and write ups which can read you to sleep. I guess that's the reason why they've manage to gain 25k active readers in such a short time.
Here are some the interest in the magazine.
Apart from that, special topics are also an interesting aspect of it. It's really nice to read about it, of the challenges, dilemmas, stigmas and much more. It's the positivity not negativity.
Just having published the 4th issue, Element futures Lady Gaga on the cover and a few page spread cover story. Now how do you do that?
I wonder would it be nice to be able to have Mariah Carey on the cover? She's a legend!
More info on Element you can visit their site at www.elementmag.asia